Cosmos Plant Club
Subscription model eCommerce
Cosmos approached ULTRALUXE with an exciting business idea.
They wanted to create a subscription-based business to send a houseplant to their customers every month, complete with information on how to take care of this.
ULTRLUXE we’re tasked with designing a brand, packaging design and a fully functional and unique gatewayed website.
Branding Design
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industrys standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
Cosmos’ proposition was simple, customers joined the membership they were interested in with an increasing amount of benefits vs the various price points offered. Houseplants were then sent to the club members all at the same time of the month.
Upon receiving their plants, they can find in their Jungle Book information, hints and tips on all the plants that they had received and an opportunity for them to learn about their latest arrival.
Print and Stationary
The various accompanying print was produced, from gift vouchers to care guides.
All stationary used was made using sustainably sourced stock to mimic the ethos of the company.
Building a community
The aim of Cosmos plant club was to build a warm loving community of people who care for their houseplants by sharing hints and tips.
ULTRALUXE believe public interaction is very important when creating an online-focused brand. How can you grow without interacting with your users? Social media has become an increasingly important way to grow a business online.